How Olympic Sexism Is Harming Young Girls

By Michael Kimmel

6 in 10 girls stop doing what they love because they feel badly about their looks. These stats can’t continue if we’re going to create a solution. Isn’t it time we all did our part to keep the next generation of girls in the game and winning?

 

olympics-featuredThere’s a saying that all press is good press. But if you’ve read any headlines the last few days, especially if you’re a woman, you might disagree. In women’s sports, media coverage has long been rampant with sexism. Reporters and commentators regularly focus on the athletes’ looks or view them only in comparison to men instead of zeroing in on their achievements.

The latest examples are no exception. From female athletes’ wins attributed to their husbands to comparing women’s achievements to being “like a man” to criticism of women’s calm demeanour as being “just standing around at the mall”, female athletes continue to be disparaged in the media – for things other than their athletic skills. But it hasn’t stopped there. We also get sexist headlines like “19 Nakedest Rhythmic Gymnastics Costumes” and “hottest athlete” lists.

In a newer version of this sexism, male athletes have been targeted as well – including online slideshows of “sexy” swimmers and excessive coverage of a shirtless flag-bearer, to name a few. But for men, there’s a certain luxury in knowing they have already gained respect as athletes. Plus, in our society, men are rarely just valued for their looks. So I wasn’t surprised when the US male gymnastics team even went so far as to ask to be objectified – because they know that’s where fame, and by extension, fortune comes from. And unlike female athletes, men don’t need to constantly prove themselves. Just look at the way sports figures are portrayed when they pose in a photo shoot: male athletes are shot in ways that play up their athletic skills, while 64% of female athletes in the media are photographed in sexy, passive poses, one study found.

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kimmel-webMichael Kimmel is Executive Director of the Center for the Study of Men and Masculinities at Stony Brook University and author of Manhood in America. He has consulted for Dove Men+Care and partnered with Dove on its #MyBeautyMySay campaign

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